2 Nov 2017, Sydney: Competing against companies from around the world, Australian technology startup RainCheck has won the Millennial Shopper category of the four Accenture ConsumerTech Awards at the Millennial 20/20 Summit in Singapore.
Based in Sydney, Australia, RainCheck is a mobile commerce platform for retailers and brands that opens up mobile as a direct to consumer channel. Leveraging machine learning and artificial intelligence the platform allows people to save and share favourite items they discover online and notify them at a contextual and relevant time when shopping either online, in-app or in-store.
Co-founder Cameron Wall said RainCheck was extremely pleased to have had the opportunity to present at the Accenture program, and to receive wider industry recognition at a time when the company is looking to exploit commercial opportunities in S.E Asia and China.
“It’s great to get recognition for the work RainCheck is doing to solve problems faced by many brands and retailers around the world. Although 90% of research and discovery currently happens online, as much as 90% of transactions still happen offline in the store,” Mr Wall said.
Often this means that retailers are unable to track the impact of their online marketing and advertising investment. As importantly, they also miss out on future sales and on building strong customer relationships by not fully understanding the online-to-offline activity and not being able to track individual in-store transactions.
Mr Wall said that with the Millennial shopper fast becoming the largest spending demographic in the retail sector, many stores do not realise that although these shoppers spend most of their time on Smartphones, the majority of their purchases are still made in shops. And one of the major problems for these shoppers is knowing if a particular item is going to be in stock when they get to the store and knowing if they can get it at the right price.
“RainCheck resolves both of these problems. Our mobile commerce platform allows people to save things they like online and remind them when they are near stores that sell those items. Shoppers can even connect with a personal shopper that can locate the item in-store, make the purchase and have it put aside or even delivered to them. Retailers can then identify where their business is coming from in terms of online promotions and offers,” Mr Wall said.
The Accenture awards recognise early stage start-up businesses that are pushing the boundaries to better engage with the millennial consumer in the automotive, consumer goods & services, retail and travel industries.
As part of the awards program, short-listed companies from Australia, India, Italy, Singapore and the United States presented to an exclusive panel of judges from globally recognized brands that included Visa, Publicis, Coca-Cola, Johnson & Johnson, Kellogg Company, Pirelli, Uber and Unilever.
The awards organiser Accenture, a leading global professional services company, believe technology start-ups are critical to encouraging material change in the innovation model, and that the Summit is a great stage for these entrepreneurs to showcase their business while industry leaders get to hear and explore their disruptive ideas first hand.
Millennial 20/20 brings all industries together with leading international and regional brands, retailers, and personalities alongside the world’s most exciting and disruptive start-ups. The Summits in London, New York and Singapore look into the future of nextgen commerce from the perspective of a digitally savvy consumer with a micro-focus on key pillars that include Retail, Marketing, Mobile, Payments, Video, Social, E-Commerce, CRM, Advertising and Big Data.
For further information:
Cameron Wall, Co-Founder & CEO
Mob: +61 423 530 318 or Email: firstname.lastname@example.org
RainCheck was created to transcend the digital and physical worlds and help you shop smarter. Our patent-pending solution lets you save (aka “RainCheck”) items you find online and be notified on your Smartphone when nearby a store that stocks them in the real world. Founded in November 2014, we’ve now built the leading Geo-Fence and Beacon network, free iPhone (iOS) and Android apps and free Chrome and Safari browser extensions.
In addition to the Accenture ConsumerTech Awards (2017), the unique RainCheck technology has received global accolades including being named a Unilever Foundry50 Finalist (2015), Anthill SMART100 Innovation Finalist (2015), one of Econsultancy’s ‘19 startups set to revolutionise marketing’ (2015) and more recently a Visa Everywhere Initiative Finalist (2016). Read more on our Press page. As at October 2016, RainCheck proudly boasts a national footprint of over 10,000 retail locations, and a series of partner retailers including M.J. Bale, Alpha60, Mr Simple, Dolci Firme, Simple Watch Co. and Swish Fashion.
Find out mote at: https://www.getraincheck.com/home/
About Accenture ConsumerTech Awards
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. The Accenture ConsumerTech Awards recognize and reward early-stage innovators that are pushing the boundaries to better engage with the millennial consumer in the Automotive, Consumer Goods & Services, Retail and Travel industries.